Campaign to Attract More Tourists to B&R


Roger Williams MP met with VisitBritain to discuss their work to promote visitors to rural Wales. Visit Britain has set up the GREAT Names for GREAT Britain campaign. 

Chinese individuals can submit names in Mandarin for the 101 points of interest, including Hay Festival, Brecon Beacons and the Elan Valley, all three in Brecon and Radnorshire.

Roger Williams also raised the issue of promoting tourism to rural Wales earlier this month with the Culture Secretary, during oral questions in the House of Commons.

Roger Williams MP said:

“Following up on my Question to the Culture Secretary on promoting the Welsh countryside for foreign visitors I met with a representative of VisitBritain. He told me that Wales was going to be strongly promoted to China next year. One of the issues was to get recognisable names in Chinese Mandarin for rural tourist destinations in Britain. Three of the 101 destinations chosen are in Brecon and Radnorshire, i.e. Brecon Beacons, Elan Valley, and the Hay Festival.

“By coincidence 15 Chinese visitors to Christ College Brecon will be given a tour of Parliament by my members of staff. I have arranged for a representative of VisitBritain to give them a brief overview of the campaign and encourage them to come forward with Mandarin names for the destinations. The Chinese delegation will then be traveling to Brecon to see Christ College and I will be meeting them later that evening.”


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